Our Story
The story of our food brand is one of evolution, flavor, and a steadfast dedication to elevating the food experience for all consumers. Our journey started in 2022 with a vision to create culinary products that embody a commitment to quality and innovation, and developed through our great care for details starting with the sourcing of the finest ingredients globally to offering excellent foodstuffs that cater to the varied tastes of our customers.
Our Values
Quality
food saftey
innovation
sustainbility
Products for Every Table
At Lamar, we guarantee that our passion for food satisfies all food lovers. Our attention to culinary innovation ensures that all our products meet the needs of every dining table.
Abiding by Standards
Because quality always comes first, we uphold our high standards of quality by carefully choosing our raw materials, intervening precisely and on time at different phases of production, providing ideal hygienic and sanitary conditions, and promoting an ethical production culture. These ideas form the cornerstone of Lamar’s slogan “best choice”.
Lamar Markets
Because of its premium quality, variety, and flavors, Lamar has an expansive presence in the Libyan cities and markets.
A Member of Whiba Holding
Lamar is one of the well-known brands produced at Dafniya Complex for Food Industries, a main subsidiary of Whiba Holding and a famous name in the Libyan food and beverages manufacturing sector.
